The Google AdSense blog announced they are testing an expanded version of category blocking called general category blocking. Google explained: General category blocking will allow you to block even more categories of ads from appearing on your site. We’re testing this feature with 170 more specific categories, including finance, travel, job, and automotive.

The Google AdSense blog announced they are testing an expanded version of category blocking called general category blocking.

AdGooroo and Experian Hitwise have just issued a report on “Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty.” The study explores how top consumer packaged goods (CPG) brands manage their paid search programs from the perspectives of keyword selection, coverage management and other important campaign management factors. Click to read the rest of this post…

Indexation. Ensuring that all your site’s important pages are indexed is absolutely at the root of a sound SEO strategy. More often than not, websites with thousands of pages run the risk of not being able to get all their pages indexed

Indexation. Ensuring that all your site’s important pages are indexed is absolutely at the root of a sound SEO strategy. More often than not, websites with thousands of pages run the risk of not being able to get all their pages indexed.

Flight attendants for Cebu Pacific, a low-cost Philippine airline, danced away to Lady Gaga’s hit “Just Dance” on a narrow A-320 passenger cabin aisle last Thursday to keep passengers from snoozing through an in-flight safety demonstration. They have now become the latest YouTube hit with more than 6.5 million views. Click to read the rest of this post…

Qualifying the Financial Services traffic that is sent to your sites/landing pages/online applications is becoming a reoccurring theme for the majority of clients.  I hear, “Great, my traffic is up because you increased my Click trough Rate; and you also have a lower Cost per Click, but how do I know that I want that traffic?” It’s a really good question that I think everyone should be asking: How do I get the most qualified traffic available to my site and ultimately convert?  In the current economic state, advertisers need to be aware now more than ever that not all users will be eligible for the products you are marketing. In order to keep marketing costs and application processing fees down, I suggest testing out any combination of these three strategies: Novice

The browser wars are heating up again. While Internet Explorer once held a near monopoly in the web browser market, other browsers like Mozilla Firefox and Google Chrome are slowly chipping away at Microsoft’s empire

At SMX East yesterday, Bing had a sponsored panel named Bing Webmaster Tools and the Search Alliance which I live blogged. In that demo, they showed off some new features coming to the Bing Webmaster Center toolset. In July they..

Not a day seems to pass when there isn’t some new feature announcement by the search engines or some acquisition of an organization we’ve none of us heard of, but which powers lots of sites we didn’t know needed powering. Its complex enough for anyone – but if you’re in charge of a 25-language site running in 170 countries, its more than mind boggling – it can be soul destroying. Just how do we cope?