In the AdWords interface, hidden information and default opt-in settings work against the advertiser and make it hard for them to exert full control over paid search advertising campaigns. In fact, the interface sometimes feels like it’s designed in a way that it can appear to a casual observer..

This Wednesday at Search Marketing Now, we’ll learn more about Demand Side Platforms (DSPs), the new tools that search marketers are using to manage multiple ad exchange accounts. Media buying and management of advertising exchange inventory via these DSPs has been quickly growing, presenting…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

Posted by JoannaLord I’ve been traveling for the past few weeks and talking to dozens of SEO consultants, and you know what they are all saying?

I am really excited to announce we have posted the SphinnCon Israel agenda today. The small SEO/SEM event takes place on Sunday, January 9, 2011 in Jerusalem, Israel. We do have seats available, so if you are going to be in the region or want to plan a vacation out of it, you can register Please visit Search Engine Land for the full article

Several people contacted me yesterday to ask if I’d read David Segal’s article in The New York Times . I had. And ” A Bully Finds a Pulpit on the Web ” is a public relations nightmare for Google search results

Mike Blumenthal spotted a new, minor, Google experiment on the AdWords side.

This weekend, the New York Times published an article named A Bully Finds a Pulpit on the Web. The article basically goes through how Google’s search results can lead someone to a horrible customer experience, but at the same time,…

Are you tired of turkey yet? By now we should all be just about done with turkey sandwiches and leftover sweet potatoes

Aaron Wall named Q&A sites spam of the year in Google. We all know Google doesn’t want search results in their search index. Google says they do not want to display a link to a search engine’s search results as…