Archive for January, 2011

Should Facebook Ads Replace Your AdWords Campaign?

2011/01/19

Now that Facebook has officially passed Google as the most visited site on the web, their advertising platform becomes more attractive than ever. However, even with their steady climb to the top, many online marketers remain skeptical of the advertising performance Facebook can deliver. Do consumers pay attention to ads on social networking sites?

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Content Marketing Tips from 5 People Who Know

2011/01/19

Content Marketing is a hot, hot topic right now as are social media, mobile and local.  Along with being a popular focus for marketers, there’s really a deluge of information being published and it’s not always clear what the best advice is. The recent kudos for TopRank’s Online Marketing blog in the areas of Content Marketing ( #1 on Junta42 list ) and Social Media Marketing ( #2 on Social Media Examiner list ), made me remember what a great network of smart, accomplished, “walk the talk” content marketers I get to connect with

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Google’s 2011 Martin Luther King Doodle

2011/01/19

Today is the day the United States commemorates Martin Luther King, Jr. birthday. Two days ago, January 15th, was his 82nd birthday.

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Poll: The Yearly Cost Of SEO Education

2011/01/19

A Search Engine Watch Forums thread asks how much does it cost to learn SEO.

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YA-HOO! Rodeo Clowns

2011/01/19

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Europe Giving Google Mixed Signals: EU Hands Out Antitrust Questionnaire

2011/01/19

There is a lot of money being spent by European governments investigating Google right now. Italy has just closed their investigation but the European Union is doing a wide spread inquiry with a 120 question survey out to various industries and companies.

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Yahoo UK Powered By Bing Soon

2011/01/19

Currently Yahoo Search in the UK is still running off the original Yahoo index and algorithm. As you know, Bing is powering Yahoo’s organic and paid results in the US and Canada. Last week, Yahoo and Bing announced they migrated over the organic results in Australia..

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Facebook Praise Up, Value Up, Advertising Up, Scams Up, Privacy Gone

2011/01/18

Facebook is almost passing Google recognition and almost hitting Beatles fame, or so it would seem given recent press coverage. Though at some point Google may downplay some element of the celebrity as link bait, Facebook is countering some heavy problem press. ” Facebook is generating profits at a faster-than-expected rate, and will likely attract so many investors this year that it will have to disclose financial data similar to a publicly traded company by April 2012, according to a document distributed by Goldman Sachs ,” Reuters reported

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Daily Search Forum Recap: January 18, 2011

2011/01/18

Here is a recap of what happened in the search forums today…

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SPONSORED MESSAGE: Smart marketing for smart phones

2011/01/18

How NBC Universal measures and optimizes mobile video, games, and apps You’ll learn: Forrester research on mobile usage and marketing Best practices for creating an engaging mobile experience NBC Universal’s mobile measurement with Adobe SiteCatalyst, powered by Omniture Download Now Please visit Search Engine Land for the full article.

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