WebmasterWorld’s founder, Brett Tabke, switched to Bing about two years ago. He changed his default search provider from Google to Bing and stuck with Bing for two years…

Wouldn’t it be great if you could measure the success of your paid search program by comparing your numbers against industry benchmarks? Every advertiser would love to know how their program stacks up against the competition in terms of: The breadth of keyword coverage The quality of the..

Last week I was talking to my Dad about a company he has been invested in for quite some time. He asked me what I thought about the way they were using Facebook to market their medical device. Yep, a medical device.

One of the basic issues I am facing with my career is that, when people ask me in general what I do and I reply “SEO,” they give me that strange look and ask what is SEO? And then I have to start the Wikipedia definition of SEO all over again. SEOs spend lots of time on research and experiments and with that it’s hard to find time for anything outside their work but this never means SEOs don’t laugh – they do.

A common tactic in link building is to try and maximize what you already have. Occasionally this takes the form of contacting webmasters who currently link to you and asking for improvements in link targets and anchor text. Instead of focusing on that, I’d like to examine how you can maximize your existing content (for link building purposes of course!) with 5 quick tactics.

Google has begun showing links to different video sites and search engines in its search results.

Posted by Justin Briggs Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights? I recently wrote a post breaking down the Mormon SEO strategy , which is a very well thought out plan of action..

It appears that Google is experimenting with new controls for users to navigate through maps.

Has Google’s relevancy gotten worse? A recent opinion poll suggests not, while at the same time confirming a concern that’s been rising in anecdotal accounts — there’s too much “noise” surrounding the “signal.” Rasmussen Reports surveyed 740 adult…