Archive for January, 2011

Hot At Sphinn: Google Search Quality Declining, Scaling Local Marketing & More

2011/01/10

Activity is picking back up after the holidays on our sister site, the Internet marketing hub Sphinn. Last week, as most of us settled back into a regular work week, the hot topics on Sphinn centered on whether Google’s search quality is declining and how to scale local marketing

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Why You’re Still Waiting For Hulu Plus On Google TV

2011/01/10

Nearly three months after Google TV hit the stores, Hulu Plus has yet to come to the service. Is the technical development really taking that much time

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Brains Behind Hakia Introduce SENSEnews Stock Indicator

2011/01/10

This morning we received news from SENSEnews announcing a revolutionary tool from the minds that brought the web hakia semantic search. Dr.

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The Google Instant Off Switch Harder To Find?

2011/01/10

Brett Tabke posted a thread at WebmasterWorld that Google is no longer showing him the quick method of turning off Google Instant…

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Google Hires Gary Illyes & Pierre Far As Webmaster Trends Analysts

2011/01/10

Google keeps hiring away our most respected and giving SEOs…

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5 Tips To Get Your Local Business Online In 2011

2011/01/10

For large companies, websites have long been a staple of the marketing mix, but even today, many small businesses struggle to establish a web presence. Lack of resources or knowledge about web development can often keep a small business offline.

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Facebook Competitions – 5 Things You Should Know Before You Start One

2011/01/10

There are two big challenges in using Facebook for business: building the number of ‘Likes’ for your Page and getting your posts noticed on a user’s Wall among the numerous posts by a user’s Friends and other Pages that are so easy to ‘Like’ these days. Many businesses are running competitions on Facebook as a way to address these challenges. Big brands are finding competitions a great way to get to the top of the Facebook numbers game.  On December 17, 2010 The UK’s Independent newspaper reported that Kit Kat’s Break by Break competition “in combination with the advertising campaign around the brands 75th birthday has led to fans flocking to the brands’ Facebook page

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My Search Marketing New Year’s Resolutions, 2011 Edition

2011/01/10

Looking through some old material the other night, I came across a column I wrote in 2009 about my Search Marketing New Year’s Resolutions. Not surprisingly, like many New Year’s resolutions, some of them didn’t get accomplished. But enough of the world has changed since I inked that column two…

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Why StumbleUpon Sends the Most Traffic

2011/01/10

With the recent news that Stumble Upon sends the most traffic of any social media platform, marketers become wide-eyed to the prospect of getting their piece of the pie.  The truth is, this isn’t really anything new .  In the past year, StumbleUpon (SU) had quietly grown to over 10 million users, but has (for a while now) sent either the most, or close to the most traffic.  But just because it boasts this claim, doesn’t mean it’s the best tool reach your marketing goals. Things you should know about Stumble Upon

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Investing vs. Wasting Budget on SEO

2011/01/10

Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as marketing channels. The world of search and social as an intersection with content marketing is quickly emerging as well

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