If you’re a PPC campaign manager you’re probably at least somewhat familiar with this sequence: Do a painstaking amount of keyword research and segmentation, carefully crafting twenty or so nicely targeted ad groups. Create two to four ads for each group, ensuring that they speak to the searcher’s intent and map well to the messaging on your landing page Create landing pages that speak to different types of queries Research the best bids for the initial campaign using some of the Google tools and/or your own data and experience with the niche Check your campaign settings Set things live! No one comes It’s a bit like spending months and months prepping a restaurant for a big opening that no one shows up to

We know there are people to say – “Flash is not good for e-commerce website design”.

Backlinks make the web go ’round. Sites achieve top search engine rankings in large part due to the backlinks pointing to their site, also known as a “backlink profile.” So, it makes sense there is a large demand for finding out who has the good links, where they found them, and even monitoring the links pointing to your own domains. There are several of these backlink explorer tools available to us at the moment: Yahoo Site Explorer, Open Site Explorer, and now Majestic Site Explorer.

The first session of the day for me here at SES London is a topic I’ve been interested in for a very long time: video marketing and optimization. It’s a great panel featuring Jonathan Allen from Incisive Media, Paul Carff from Google and Will Critchlow from Distilled

The Rimm-Kaufman Group published some outstanding data (as they normally do) asking What’s the Matter with the Search Alliance…

Google has admitted to test a new Googlebot-Mobile type specific to iPhone.

Last week, executives from the Chinese search engine Baidu flew to the United States to meet with Facebook in their Silicon Valley offices. While the trip was kept quiet, and Baidu representatives have yet to comment publicly, both Chinese and U.S. news services have confirmed the story

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.