Archive for February, 2011

3 Issues To Consider Before Focusing On More Traffic

2011/02/11

In our collective day-to-day, it seems the conversations we hear tend to skew heavily toward one thing: the need for more traffic. The logic here is that more traffic leads to more sales, more revenue, bigger, better. But this is broken logic

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Many Google AdSense Publishers Make Lots Of Money

2011/02/11

We have been known to cover AdSense earnings complaints and earnings polls over the years. Most of the threads I see on AdSense are complaints that the publishers are not earning enough money

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Updating Google Image Results For Online Reputation Management

2011/02/11

Online reputation management is all about managing “image”, sometimes quite literally. In one of my recent engagements, I worked with a model who was concerned about her Google Image Search results. Many of the top pictures of her were unflattering and outdated — potentially…

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Google’s Cutts: Bing’s Higher Search Success Rate Due to Bad Hitwise Data

2011/02/11

Google’s Matt Cutts is skeptical about the latest Hitwise data that showed Bing provided users with more accurate results than Google. As we reported earlier this week, Bing had its highest search success rate in January (81.54 percent), while Google had a 65.58 percent success rate

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Insights For SEM Service Providers: SEO vs. Search Engine Optimization Queries

2011/02/11

Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different than the data in the SEO data set.

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Insights For SEM Service Providers: SEO vs. Search Engine Optimization Queries

2011/02/11

Is typing in “SEO” the same as typing in “search engine optimization“?

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Interview: Jay Baer on The Now Revolution

2011/02/11

While at OMS and SES Accelerator this week, I bumped into (literally) my friend Jay Baer who has just published a new book with co-author Amber Naslund called The Now Revolution .

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Discover Pages Similar to the Current One with “Similar Pages”

2011/02/11

We’ve seen quite a few ways to search the web by similarity including similarity-based image search , Ambiently bookmarklet (that searches for “related” pages) and TouchGraph Google Browser (that works based on Google’s RELATED: advanced operator ). This week we are looking into an alternative app: Similar Pages The tool uses its own crawler to collect pages around the web and create The Map of Internet Similarity . The map is claimed to contain more than 3.2 billion pages.

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Google Goes In To Wedding Business In Time For Valentine’s Day

2011/02/11

Google announced its new wedding site that uses various Google products to make the wedding process simpler – to do lists, a personalized website, announcements and save the date cards are some of the services Google offers to help you down the aisle. Just in time for the most romantic day of the year – Valentine’s Day – Google has come up with a creative way to use their Docs.

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Google Rolls Out Special Analytics For Boutique.com In Time For Fashion Week

2011/02/11

Google announced its ’boutique analytics’ for its fashion site – Boutique.com – with Designer Analytics for its design partners and Trend Analytics “that gives curious fashionistas a view into the latest, site-wide fashion trends.” “Coinciding with New York Fashion Week, which kicks off today, Boutiques.com introduced two analytical tools — Designer Analytics for designers and Trend Analytics for the consumer. It also unveiled recent boutique additions Michael Kors, Jil Sander, Thakoon and Billy Reid — bringing the amount of designer partners to nearly 80, up from 30 three months ago when the fashion site launched,” WWD Media reported . Click to read the rest of this post..

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