Archive for March, 2011

FTC Realizes ‘Do Not Track’ Too Complicated For Quick Decision

2011/03/25

FTC Commissioner J. Thomas Rosch gave AdAge some insight into the difficulty of implementing a Do Not Track registry or plugin .and why the commission is taking its time before making any permanent decision. Giving his own perspective, Rosch showed his solid knowledge of the difficulties any decision on tracking removal would have on the web and its users, including loss of free access to some sites, the loss of choice and innovation

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Video Recap of Weekly Search Buzz :: March 25, 2011

2011/03/25

This week I do a home produced version of the search engine video recap. I start by documenting a new Google PageRank update and then move on into when is Panda/Farmer hitting Google UK…

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Search In Pics: Yahoo Purple Door, Bus Stop & Google Honeycomb

2011/03/25

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Mouse Map: Yahoo’s Big Purple Door: Honeycomb At GooglePlex:… Please visit Search Engine Land for the full article.

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Updated: Is “FaceSense” Forthcoming?

2011/03/25

Facebook is testing new ad targeting options that display creative beside content that is contextually relevant, similarly to Google’s AdSense but with one important difference — ads would be targeted in real time as conversations are happening on the social network.

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What Is the Previous Period For Google Webmaster Tools Reports?

2011/03/25

In October of last year, Google improved the search queries report by adding percent changes to the Google Webmaster Tools report. So if you want to see if you are improving in your rankings, click throughs and impressions…

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How To Make Your Statistics Skimpy Yet Meaningful

2011/03/25

“Statistics are like a bikini – what is revealed is interesting but what is hidden is crucial. “ – Aaron Levenstein, Associate Prof. emeritus of Business, Baruch College.

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How To & When To Use Product And Sitelink Ad Extensions

2011/03/25

A few weeks ago, we went over the pros and cons of using Phone Extensions and Location Extensions in your AdWords campaigns. This week, I’d like to finish up our AdWords Extension feature by running through the best practices for using Site Extensions and Product Extensions. Using Product…

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FlipBoard versus Zipe: Two FREE iPad Apps to Read Social Updates the Magazine-Style

2011/03/25

One of the best ways to take advantage of my husband’s iPad has been using it to keep track of social media updates. I don’t always have time for that while I am working, so reading what my friends share using iPad while on the go has been a great way-out for me.

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Five Visionaries Sum Up The Future Of Search

2011/03/25

For the past several months in this column, I’ve been asking a number of people the same question: Where will search go from here?

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Was Android Tablet OS (Honeycomb) Rushed to Market?

2011/03/25

Google said that it’s not going to release its tablet version of Android, Honeycomb, to the broader market for several months yet.

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