Archive for March, 2011

Court: Bidding on Competitor’s Name OK in AdWords, adCenter

2011/03/11

Buying ads based on a competitor’s name doesn’t violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names. A hearing between Network Automation, Inc

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Video Recap of Weekly Search Buzz :: March 11, 2011

2011/03/11

This week, I do a red eye version of the search recap. I first discuss Google’s advice on if you were hit by the Google Farmer/Panda Update.

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Want to Work at YouTube? 200 Jobs Open

2011/03/11

Just as Google earlier promised 2011 would be its biggest hiring year ever, YouTube has announced a goal of growing its staff by 30 percent worldwide. With about 650 employees, that means YouTube is looking to add roughly 200 new employees

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How Potential Clients Search For An Interactive Agency

2011/03/11

The search behavior associated with businesses trying to find an interactive agency is very different from other models that I’ve looked at in the past. Generally, informational searches dominate search behavior.

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Facebook Place Page Owners Get Reports On Check-Ins And Deals

2011/03/11

Local business owners who have claimed a Facebook Places Page can now get reporting on how many people are checking-in to their business, and how many are redeeming deals they’ve offered through Facebook. The new reports, announced today, can help business owners refine the deals… Please visit Search Engine Land for the full article.

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Internet Lowlifes Already Targeting Japan Quake Search Results

2011/03/11

With much of the world’s focus on the tragic earthquake in Japan, Internet security watchers are warning about dangerous web pages showing up in some quake-related search results.

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Google Enables Negative Keywords For Product Listing Ads

2011/03/11

AdWords advertisers have long had the ability to use negative keywords to limit the situations when their ads will display, and now product listing ads — rolled out in November — will have this feature, too.

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Senator Kohl Hops on the Google Antitrust Gravy Train

2011/03/11

Sen. Herb Kohl (D-Wis.), head of the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights, has announced that Google will face antitrust scrutiny due to its growing online dominance.

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40% Of SEOs Say Farmer/Panda Hurt Their Sites In Google

2011/03/11

On February 24th, the Google Farmer Update touched down and it changed 12% of Google’s search results.

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3 Basic Gmail Features You Might Be Unaware of

2011/03/11

It’s hilarious how many truly awesome features we fail to notice even with the tools we use daily. I’ve been using Gmail for ages and have learned about the three features below just recently.

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