With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will appeal to him. Please visit Search Engine Land for the full article.

Last month I wrote Ranking Reports Rant, a diatribe against using ranking reports to evaluate SEO success. The reasons are many and include personalization of results, taking your eye of the long tail, increased clutter and testing on SERP pages, and the danger of having agency compensation tied to… Please visit Search Engine Land for the full article

Blekko is proving yet again it can make a lot of noise despite the fact it is not even six months old. Launching Blekkogear , the search ‘upstart’ recently released a bunch of publisher tools and online schwag for webmasters to add some bling to their websites. In an attempt to spur on the wild horses that has become the JC Penney debacle – namely mainstream brands getting outed for buying links – Blekko have released a ‘live link roll’ (in the form of an embeddable widget that displays the latest inbound link to your site), an embeddable searchbox and a sitelinks badge.

Below is live coverage of the Paid Search Testing And Reporting panel from the SMX West 2011 conference. This coverage is provided by Keri Morgret of Strike Models. Disclaimer: The coverage is brought to you in real time..

In this article, we will explore how influence can be used to extract signal and remove noise from search results. With realtime results showing up in lots of publishers’ pages, it’s important to maximize the signal-to-noise ratio in social streams so consumers are exposed to only the most valuable… Please visit Search Engine Land for the full article.

Posted by Dr.

I was lucky enough to get tickets to the taping of The Colbert Report last night and was pleased to find they covered stories we had also covered here on SEW – namely International Women’s Day and Charlie Sheen’s plan to make money via Twitter . The episode also covers an interview with Dan Sinker, author of fake Twitter account @MayorEmanuel who successfully turned satire into cash for a good cause. Click to read the rest of this post..

It has been a very busy month, I believe the busiest month since doing these monthly Google webmaster recaps. As most of you know, I summarize the past month of Google changes as they related to SEO and web search concerns.

The value of content marketing has been well established here and in many other places on the web.  It’s nothing new for many marketers, especially those in B2B Content Marketing

The latest tweets from some Twitter users are now showing up as snippets in Google’s search results.