Archive for March, 2011

Weekly Search & Social News: 29/03/2011

2011/03/29

Hello and welcome to another edition of ‘ 7 Days of Search and Social ‘. It was fairly quiet out there last week as there are a few conferences/seminars and the like

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8 Reasons SEO Audits are Needed Before Sites are Built

2011/03/29

www.searchenginejournal.com www.searchenginejournal.com/wp-admin www.searchenginejournal.com/wp-admin/post.php If you’ve worked in the SEO industry for any significant length of time, you’ve inevitably had a situation arise where a brand new site was being planned or an existing site was being overhauled and you were brought in to ensure the new (or new version) site would get SEO. And unless you have magic fairy dust at your beck and call, you have also had to deal with the fact that you were called in after the new site was already planned.  Or more likely, the build was already taking place.  Or worse, already done and in launch mode.  Unfortunately this is the wrong time to be doing SEO, let alone performing an SEO audit . 1.

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Is Google Rolling Out A Farmer / Panda Update?

2011/03/29

There has been a slight uptick in the number of people reporting an update to the Google Farmer/Panda algorithm change. Yesterday I gave a status update on farmer/panda and said I do not believe it is rolling out. Some disagreed with me but most did not

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7 Social Media Buzzwords That Make Us Cringe

2011/03/29

For those looking for the perfect storm of formerly-catchy, all-that buzzwords in order to live la vida loca, this post is for you. Not only has the vernacular surrounding social media become totally square, and the-opposite-of-phat, but the vast majority of people using these once-fly words have no idea they are now totally lame.

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Bing Search Innovations for Browser and Mobile

2011/03/29

I’m freshly back from SES New York and eager to make good use of the new information I’ve discovered. Surprisingly, the first thing I’m most eager to try out is not a marketing tactic or new social media concept. I’m ready to rediscover Bing

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A How To Guide For Submitting Content To Fark

2011/03/29

Unlike the 100% voting based social aggregation sites like Digg and Reddit, the website Fark.com (Fark) has articles chosen by editors, not the Fark members. Much like Search Engine Land’s social news site, Sphinn.com, Fark allows for users to submit articles for consideration, and the best..

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Analysis of Online Marketing Campaigns Effectiveness from A to Z

2011/03/29

Many people wonder why the last financial crisis almost hasn’t affected the Internet advertising market, while other industries had huge losses. Some experts said that the industry didn`t have much money, so it had nothing to lose. But other experts said that small and medium businesses (the basis of online advertisers) have not suffered really much

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Yahoo Search Direct: Still (Barely) Hanging Onto Search

2011/03/29

So Yahoo is still in search. We found that out last week as they hyped the arrival of their latest search “innovation” that they call Search Direct.

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SearchWeek: March 28, 2011

2011/03/29

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week

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SearchWeek: March 21, 2011

2011/03/29

Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week.

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