Archive for April, 2011

Will the Android / iOS War Be “Winner Takes All”?

2011/04/19

When it come to the world of modern technology, there’s a constant – sometimes brutal – war for customers. And while each section of the technology market is important, the beginning of the 2010s seems to be all about smartphones and tablets

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8 Easy Wins for On-page SEO

2011/04/19

Posted by Dr.

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Feds Go All In Against Online Poker Sites, Seize Domains, Issue Warrants

2011/04/19

If you are an online poker player using PokerStars.com, you would have found the site had been seized Friday and a Department of Justice notice was there in place of your normal access page. While online gambling has been illegal in the United States for five years under the UIGEA (Unlawful Internet Gambling Enforcement Act) that prohibited online gambling sites to operate in the United States and financial institutions from transferring money to or from any online gambling operation, there has been a push to legalize it recently

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Automatic Algorithms Are Fundamentally Changing The Shape of SEO

2011/04/19

If search engines — such as Yandex in Russia — are generating their search query algorithms automatically using “machine learning,” does that mean we need a re-think of SEO practices? What is “machine learning” in this context and how does it work? Yandex may be a “regional” search engine, but…

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Privacy Not as Important to Yahoo Anymore, Will Keep Search Logs for 18 Months

2011/04/19

Yahoo, which announced plans to anonymize search logs , page views, page clicks, ad views, and ad click data it collected after 90 days in 2008, is reversing course and plans to begin storing search logs for 18 months — as well as potentially storing other types of user information for longer periods of time. After notifying users, Yahoo says this new policy will be in effect sometime after mid-July. Click to read the rest of this post…

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Most SEOs Say There Are Penalty Proof Paid Links

2011/04/19

A few months ago I ran a poll asking if you believe in penalty proof paid links?

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Walmart Buys Former Search Engine Kosmix To Power Social And Mobile Shopping

2011/04/19

For those who follow search it was one of those “WTF moments”: Walmart acquiring erstwhile Google challenger Kosmix.

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PPC for Your Small Business – SMB PPC EBook Review

2011/04/19

I harp on it a lot but PPC is getting really complicated . I’m a search marketer, and it’s near-impossible to stay up to date with the seemingly endless stream of updates to AdWords search targeting, never mind the content network, Bing, Facebook, etc. I think what tends to happen is a bit of analysis paralysis – you spend so much time playing with the newest AdWords feature that you neglect basic PPC best practices and your account winds up suffering.

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U.S. Google Panda Update, Round 2: Shrinking Demand for eHow

2011/04/19

One week ago, Google rolled out the Panda algorithm update worldwide , also noting that 2 percent of all Google queries in the U.S. would be affected — in part incorporating feedback signals from sites Google users have blocked. Sistrix, which last week put out a list of early winners and losers in the UK , has also now released a list of websites most affected in the U.S., and Demand Media’s eHow is one of the biggest casualties

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