Archive for April, 2011

What Its Like To Be A Google Search Engineer

2011/04/18

As you may know, Google is hiring search quality engineers. They are hiring across the board in search, including synonyms and spell correction, core ranking, UI changes, evaluation, and webspam.

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Google Video Playback Ends This Month

2011/04/18

Over the weekend, Google sent an email to Google Video users announcing that videos will not be available to view after April 29. Content owners won’t be able to access their videos in any way as of May 13

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Web Content – 6 Free Tools to Generate Great Ideas (and all from Google)

2011/04/18

Even if search engine optimization is not part of your job description, you still need to come up with topics for content that is relevant to the web users you are trying to reach.  Whether you are looking to write pages of content for your website, quick posts for Twitter or an interesting nugget for an email newsletter; sometimes it’s a challenge to come up with a regular source of ideas for content that will entice readers and help your search engine rankings.  Here are six tools that are free, easy to use and access. All you have to do is log into your Google account.

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Contagious Viral Videos Being Shared on Facebook, Twitter & Blogs

2011/04/18

One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing , will address questions like: “Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign?” Well, June 14 is still a long ways off, but I’ve started to gather new examples of contagious viral videos that are being shared on Facebook, Twitter, and blogs.

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What Are You Doing with All of that Social Media Data?

2011/04/18

Recently I participated in an article where we outlined how to monitor and measure your brand in social media . It was a really fun article to help put together thanks to the great questions outlined by Debbie Hemley . One of the questions she asked I’ve been thinking a lot about: Have you changed your direction(s) based on anything you’ve learned from metrics

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What Are You Doing with All of that Social Media Data?

2011/04/18

Recently I participated in an article where we outlined how to monitor and measure your brand in social media . It was a really fun article to help put together thanks to the great questions outlined by Debbie Hemley . One of the questions she asked I’ve been thinking a lot about: Have you changed your direction(s) based on anything you’ve learned from metrics?

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Using Negative Thinking to Plan for the Worst in Online Marketing

2011/04/18

Since I am a total pessimist with slight OCD, I always envision the worst in any situation. For example, if I need to go and mail something (yikes) I imagine not being able to find a parking space at the post office, first of all

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In The Plex: Cutts Is GoogleGuy

2011/04/18

Since the infamous “GoogleGuy” joined the WebmasterWorld forums in early 2000, the man behind the name has always been a mystery of some sorts. There was some speculation as to it being Google’s Matt Cutts as early as 2005.

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Demand Media: Panda’s Impact On eHow.com “Significantly Overstated”

2011/04/18

Demand Media says recent reports have “significant overstated” the impact of Google’s Panda update on eHow.com, its flagship website. In a brief statement issued early this morning, the company says: Certain third parties that have published reports attempting to estimate the… Please visit Search Engine Land for the full article

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SEO conference in Boston – May 16th/17th 2011

2011/04/18

Posted by willcritchlow You might have seen some of the buzz about the recent #linklove events we ran with SEOmoz in London and New Orleans. These were single-day events focused purely on link building

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