In an exclusive announced on Tuesday, The Wrap reported that YouTube will be launching a movie on demand service for mainstream Hollywood movies. The move touted as a challenge to the iTunes service includes Sony Pictures Entertainment, Warner Brothers and Universal, but so far Paramount, Fox and Disney have declined to join. Click to read the rest of this post..

Posted by Aaron Wheeler

Microsoft announced their 3rd quarter earnings, beating Wall Street expectations. They reported $16.43 billion for the quarter ended March 31, 2011, which was a 13% increase from the same period of the prior year

Here is a recap of what happened in the search forums today…

Earlier this year Performics predicted that mobile search would soon reach 10 percent of all the search impressions its clients were seeing. Today the firm said that “mobile impressions accounted for 10.2 percent of all paid search impressions (desktop + mobile).” The company also said… Please visit Search Engine Land for the full article.

Search & Social Influence – eMarketer Reuters posted an article yesterday entitled, “Is SEO DOA as a core marketing strategy?” and trust me, I know better than to respond and fuel attention to a writer who is either naive or trying to stir up the bee’s nest with a contrarian title. I suspect there may be a bit of both in this situation. Basically, the article makes the argument that entrepreneurs “may want to reconsider pouring money into search engine optimization (SEO) as their primary marketing strategy” based on an ill conceived post by Chris Dixon “SEO is no longer a viable marketing strategy for startups”

Our top story last week was the revelation, or perhaps confirmation, that the Number 1 Google Result Gets 36.4% of Clicks . After running the story SEW received many phone calls and emails from readers looking to get further information.

Google AdWords has alerted advertisers using call metrics of an added $1 charge whenever a desktop or laptop user manually dials one of the unique numbers Google automatically inserts into your ad. There is no change to the charges for clicks from high-end mobile devices

Tomorrow is the big day for the British royal couple, William and Kate, but don’t expect to see anyone tweeting live from Westminster Abbey. Despite the couple naturally embracing the online world to make this wedding “the first of the Internet age, where for the first time in thousands of years of royal history, the moment will be captured online and preserved forever”, via partnerships with Youtube , Yahoo report that the event organizers have installed signal blocking technology at Westminster Abbey . Click to read the rest of this post…

Google launched ad sitelinks back in November of 2009.