Archive for April, 2011

Hot At Sphinn: Impact Of Google’s +1, Self-Destructive Corporate Tweets & More

2011/04/04

Google’s new +1 feature was far and away the hot topic last week on Sphinn, dominating both the on-site conversation and the off-site tweeting and liking. In our “Discussion of the Week,” we asked readers to assess the impact of Google +1, and we currently have close to two dozen… Please visit Search Engine Land for the full article

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Hot At Sphinn: Impact Of Google’s +1, Self-Destructive Corporate Tweets & More

2011/04/04

Google’s new +1 feature was far and away the hot topic last week on Sphinn, dominating both the on-site conversation and the off-site tweeting and liking. In our “Discussion of the Week,” we asked readers to assess the impact of Google +1, and we currently have close to two dozen…

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North Korean Officials Tour Google HQ

2011/04/04

A group of 12 “mid-ranking” officials from North Korea secretly visited Google’s Mountain View headquarters Friday morning. The 100 minute tour, which began around 10 a.m., was neither announced ahead of time nor open for media coverage. After the meeting, the North Korean group attended a lunch seminar at Stanford University that also included other tech firms

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Google Smacks Down Webmaster Over Panda Update

2011/04/04

As the Farmer/Panda update continues to confuse and hurt some webmasters, we still do not have a solid answer on how to escape this update. That being said…

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Picture: Google News New "Clusters" Design

2011/04/04

I reported about two weeks ago about a new Google News home page design named the News Clusters. I asked Google for a screenshot but they refused to send me it…

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Why The Mobile Web Is Foundation Of The Best Mobile Strategies

2011/04/04

Last week, I was on a panel at a CTIA pre-conference show in Orlando, and a question that was asked during several sessions at the conference was “what should we invest in: a mobile site or a mobile app?” I heard this same question in a panel I was on at Digiday Mobile in September Please visit Search Engine Land for the full article.

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What’s Hot In Local Search: Daily Deals, Loyalty Programs & Group Buying

2011/04/04

In my column last month, I discussed some new and dynamic ways that companies are showcasing themselves online and how local search engines can take advantage, both on the web and in mobile apps. Extending that line of thought, I’d like to talk about another essential trend happening online –… Please visit Search Engine Land for the full article.

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How Can B2B Marketing Become More Social?

2011/04/04

B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 ( eMarketer B2B Social Media Marketing Heats Up ). Unfortunately, many of those efforts are entirely tactical, methodical and without a true understanding of the “social” aspect of social media marketing.

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How Can B2B Marketing Become More Social?

2011/04/04

B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 ( eMarketer B2B Social Media Marketing Heats Up )

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Google search quality is hiring

2011/04/04

I wanted to mention that Google’s search quality team is hiring.

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