Happy birthday, YouTube! Yes, YouTube is celebrating its sixth birthday this month, and has shared a couple of impressive new statistics: 48 hours of video are now uploaded per minute, and YouTube has surpassed 3 billion views per day. In Novemb…

Google has changed the column name for the “average CPC” to “approximate CPC” in the Google AdWords Keyword tool.

The bedrock of conversion rate improvement is testing. However, testing is almost always easier said than done. You might lack the technical or executive support to implement a test program.

Kaspar Szymanski, a Search Quality Strategist at Google, tweeted yesterday that Google reserves the right to take action on all the sites on a server or at a hosting company if they feel the host is massively spammy…

While initially sitting in a SEO session, I quickly switched once I saw that Jason Falls was presenting. Jason is one of those speakers that gives great advice and he’s funny.

Sometimes you can spin yourself into the ground trying to think of a great linkbait or widget idea.  I’m talking hours in front of a white board, wearing out dry erase markers (ahhhh, the fumes!) and blurting out ideas until you’re hoarse.  When you finally settle on an idea, you build it and after hours of painstaking research and development, you roll your shiny new toy out to the appropriate audiences via email/PR/social media/phone calls/carrier pigeon/skywriter and hope for the best.  Sometimes you hit a home run, sometimes you hit a single, and sometimes you strike out. I’d like to tell you some sort of magical secret to making easy linkbait and widgets that will always turn into a winner with little to no effort every time, but I don’t have that magical secret.  What I have is a story about how we developed a relatively simple linkbait/widget idea, the steps we took to make it, how we rolled it out, and the results

Steven Levy, the author of In The Plex, was interviewed in one of the recent “Google Talks” by Matt Cutts. Steven Levy wrote one of, if not the most, revealing books on how Google works as a company in his book.

Many SEOs have dreams of hitting it big in the SEO blogosphere. So where do you start? Is it better to be unique or better to be consistent with trends

Retracing the steps of what happened after a social PR campaign “gone wild” is reminiscent of the movie “The Hangover.” Despite the right intentions, the plan just goes sideways when the mixing and mingling ends up with the…

Knowing which search engines and browsers are popular is vital in allocating resource and budget to campaigns and checking sites function across browsers. But once you move outside of Western markets, the assumptions many campaigns are based on be..