Ranking In Bing: What You Need To Know Google is important but they aren’t the only player out there. According to recent numbers, Microsoft’s Bing now generates 30% of all U.S.A. searches (half Yahoo – which is Bing-powered and half from the Bing.com web site.) It’s becoming more important that you be sure your site is optimized for Bing.

“This is just like television, only you can see much further.”  Chauncey Gardner / Being There When I started my job search that landed me at PPC Associates , I decided that I would consider only telecommuting work arrangements.  My choice actually gave me a lot of freedom because every search marketing position open in the United States theoretically became a possible destination for me.  After all, I had been telecommuting for nearly 5 years and had no interest in changing the lifestyle that I’ve grown accustomed to.  My understanding was that many employers had become much more open to the idea of telecommuting, so I concocted a pretty simple job search strategy:  Flood the search marketing job market with my resume and take the best opportunity afforded to me (which ultimately I did). However, what was unfathomable to me is how many employers with genuine need for advanced search marketing skillsets would rather go without (and suffer the consequences) than consider a telecommuter. I’m not talking about the people who I had reasonable discussions with and decided for whatever reason that I wasn’t the person for the job.  Rather, I’m talking about the people who were super impressed with my resume yet were off the phone with me within seconds of my telling them I would only consider telecommuting.  Some of the conversations were almost comical.  The following was a near verbatim conversation of a woman who contacted me and scheduled a 30 minute phone interview with me.  The entire call lasted 47 seconds (I timed it).  After she introduced herself, she asked me: “When were you planning to move to Minnesota?” “I’m not planning to move to Minnesota…I’m looking for telecommuting work.” “But the job is in Minnesota.” “I’m willing to travel as necessary but I would only accept a work from home arrangement.” “Thank you for your time.” What the great majority of employment folks don’t realize is that senior search marketing folks can pick and choose the work arrangement that suits them best.  They really don’t have to bend to an employer’s whims unless they see it advantageous to do so.

Google has added a new feature to the maps one box on the search results. If you search for a zip code or postal code, Google will display a map with an outline around the area of that zip code or postal code. This feature does not currently work on Google Maps itself but does Please visit Search Engine Land for the full article

As you know…

Mobile search marketing is perhaps the biggest growth area in digital marketing right now, and there’s a good reason for that. The foreign language internet is the future of ecommerce – online businesses are coming to discover that it’s no longer enough to just target one country or language, if they want to continue to grow, they need to expand beyond a limited target market to reach everyone in the world

Next in catching up on answers to our past “Facebook Friday Questions,” it turns out most people do both SEO and PPC, followed by SEO only.

While the AdWords interface is a great way to digest overall campaign information, it isn’t necessarily the easiest way to quickly identify problematic campaign issues and make bulk changes. If you want to streamline workflow, these Microsof…

It’s funny when you work in an industry for a long time that the basic things you create to make life a little easier can save others who are new to the field, a lot of time. I’ve done a few webinars and speaking events in the past few months where one of the tools suggested was a Keyword Glossary (spreadsheet) for managing category and page level optimization, keyword mapping and competitor keyword mapping. Another tool was an Editorial Plan that documents articles/blog posts, media, promotion and planned re-purposing.

Having incorrect or private URLs show up in a Google search result can be a pain. Trying to remove them is no party, either. Google has now made it a bit easier for Webmasters to remove URLs from the Google index.