WARNING: This post is based on a Marty Weintraub presentation.  If you have seen Marty present, then you understand the warning and are probably smiling.  For those of you who have not, just remember you were warned, although this text doesn’t do justice to Marty IRL. All kidding aside, Weintraub, CEO of aimClear, is a talented presenter that has a passion for his subject matter, Facebook.  In “Killer Facebook Targeting Tactics” at SES Toronto, Weintraub focused primarily on behavioral targeting. You know, identifying the behavior of your ideal audience and target/market accordingly.

Social media ROI has remained elusive for numerous marketers despite their best efforts to develop a calculation that will prove the business value of the allotted social media resources.

Keyword research is an integral part of developing a successful paid search marketing campaign. Finding the right mix of keywords can certainly be challenging, but once you’ve “cracked the code” and established an appropriate lis…

Google introduced a new feature available in your Google Dashboard called Me on the Web. It’s officially announced purpose is to “help understand and manage what people see when they search for you on Google.” Google suggests this tool will help..

Two mobile-location privacy bills have been simultaneously introduced in Congress.

A Google Places Help thread from the past has gotten some recent attention. Business owners who are open 24-7 feel they have no clear and easy way of communicating that to their customers on Google Maps via Google Places…

Google is trying their damndest to build an effective daily deal and offers service, but it’s an uphill struggle. Google’s recently added resources for this effort, including early testing of Offer Ads. Offers Ads allow business owners to provide …

Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male… Please visit Search Engine Land for the full article.

Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male..