As I discussed in How Prototype Theory Influences a Social Strategy, they way that people influence others and their decisions is based on their associations with certain words and phrases. For example, the word tree will most likely bring up an image of an oak or maple tree in a person’s mind,…
As I discussed in How Prototype Theory Influences a Social Strategy, they way that people influence others and their decisions is based on their associations with certain words and phrases. For example, the word tree will most likely bring up an image of an oak or maple tree in a person’s mind,…
Why Optimize Videos on YouTube? With the explosion of computer technology, the Internet has become the primary source from which the average Joe receives news.
Keywords are the nerve center of every paid search campaign, big and small.
Picture this: You walk up to a local business, walk through the door, up to the first person you see and say “Hi, I’d like you to put this sticker on your window because I sell products that people who come to your establishment might like too.” S…
Any business of any size can benefit from search engine optimization (SEO). Geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click through to your pages. For example, &ld..
Anyone who runs a business likely had to deal with wage garnishment for one of their existing employees.
A couple noteworthy new tests from Bing have been spotted in recent days. Search engines – and Bing is no exception – test (or in Bing’s terminology “flight”) new features and designs frequently on random users as a sort of…
While there’s no shortage of questions on why and how Google works, one of the concerns frequently posed by high-ranking sites is whether they may be paying for PPC ads unnecessarily. After all, if you’re already ranking in the top few positions, is it really worthwhile to pay for clicks as well? A Google study, known as the Search Ads Pause Study, attempts to answer just that question