A common way of testing landing pages is to do a split A/B test. The test setup typically goes like this: (a)  Identify the keyword/adgroup sets for which the new landing page will be tested.

Yahoo has announced the end to Site Explorer. Hubpages claims their subdomains helped them break free of the Google Panda update. While other SEOs discuss what they think helps with Panda

Answering the call of the U.S. Senate antitrust subcommittee, Google will have Executive Chairman Eric Schmidt to testify on their behalf.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Via Geek & Poke, The History of Search: Fake Google + T-Shirt?… Please visit Search Engine Land for the full article

Google’s share of China’s 4.3 billion yuan ($665.9 milllion) search market dropped once again in Q2, according to numerous reports citing data from consulting firm Analysys International.

Google News announced you can now earn badges for reading news on Google News. The badges are awarded by topic, such as stock market, Apple, Harry Potter, U.S

Even though Google+ is still in its infancy, there is already a powerful tool available to link builders.

For the past couple weeks, a select gathering of us (likely including many Search Engine Watch readers) have been playing with Google+.

For the past couple weeks, a select gathering of us (likely including many Search Engine Watch readers) have been playing with Google+.

Google News has announced they are now in the achievements and badge award game! Yay…