Yahoo’s Site Explorer, the webmaster tool for those looking to optimize for Yahoo, is destined for a shutdown later this year. After all Yahoo sites have migrated to Bing-powered search results, Yahoo site explorer will shut down in favor of Micro…

Google+ has been out for two weeks, but the number of users has already spiked dramatically. Some estimates put Google+’s current user base at approximately 9 million users, with speculation Google+ will surpass the 10 million mark today. Figure..

Last week, YouTube announced a new design experiment for the channel and YouTube video watch pages. The new look is code named Cosmic Panda.

Building a custom search engine in your own expertise area may seem a trivial task. However, most of the data you need to create this special search engines is tacit knowledge . For example, one of the basics of building a custom search engine is assembling a list of websites in your chosen topic.

I know what you are thinking.  Yet another Google+ post about how great the social platform is and how it can kill Facebook.  Well, hold on a minute and hear me out.

Today is the 450th Anniversary of the St.

After you’ve selected your keywords by building your target keyword list, the next goal in building a search engine optimization (SEO) strategy is to match each of those keywords to pages on your website.

PPC has always been a fast-moving channel. The search engines (and lately, social channels) are continually innovating, adding great new products and features for PPC advertisers to try. In the past month alone, there have been Search Engine Watch…

My last two articles have reviewed audience segmentation and ad copy strategies for your remarketing campaigns. Not only can remarketing help bring users back to your website in order to increase conversion volume, but it can also help y..