Since “how much would it take me to get started?” is a common question that potential clients ask me, I thought I’d expand a bit on my original answer to Debra Mastaler’s forum questions.

Earlier this year, I laid out a vision for the future of paid search advertising on Google in “The Dawn of Paid Search Without Keywords.” The essential point in the article was that advertisers won’t rely on keyword/bid/match typ…

Here is a list of the top 15 things every e-commerce owner/marketer should do after launching their new site.

The Promodo company, which offers search engine marketing services (SEO, SEM, PPC) for 7 years at Russian and world market, is providing a free webinar entitled “Small business SEO”. The webinar will be held at 10 a.m. CDP on Thursday, July

With multiple campaigns in full swing and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions about results without sufficient evidence. For example, media buyers may frequently be marketing to consumers w…

Happy Fourth of July everyone and I hope you enjoyed the fireworks last night. Like every July 4th, the search engines dress up their home pages with festive logos and themes to celebrate the day

Besides for Google leaving out the American flag on their July Fourth logo, which I honestly don’t feel is a big deal anyway…

In January, Google began to send out webmaster tools notifications for selling links. Now it appears that Google is sending out notifications for buying links.

Posted by randfish Several weekends ago, for the first time, I accompanied my wife, Geraldine (aka Everywhereist , whose blog was just placed on

SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the category (or product-levels) by including at least a sprinkling of keywords, as a ranking..