Posted by Paul Rogers This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I find link prospecting to be one of the most time-consuming and challenging parts of link building.

Data is a fickle friend. It is only as reliable as the setup you have and the effort you put into understanding the numbers

Analyzing your competitor’s PPC ads is a great way to extract data about how their company influences conversions. It’s also a way to analyze your own ads to see what’s missing. Matt Van Wagner from Find Me Faster and SEM Strategy..

As we near the beginning of Q4, retailers are gearing up for what they hope will be a big holiday season.

This comes with no surprise but yesterday the Department of Justice released a statement declaring Google is forfeiting “$500 million for allowing online Canadian pharmacies to place advertisements through its AdWords program targeting consumers in the United States…

Last week at SES San Francisco, one of the many prevailing themes was local search. This isn’t terribly new as the conference has covered it for years, including panels I’ve sat on or moderated over the last decade. There are perenni…

Back in 2004, there was a weird loophole that allowed SEOs to use two title tags to target two different keyword phrases for the same page. I believe that loophole is fixed and Google picks one..

Back in 2004, there was a weird loophole that allowed SEOs to use two title tags to target two different keyword phrases for the same page.

For the next week or so, I’m going to be hiking in the back country of Yosemite. That’s assuming that my legs hold up: after finishing the San Francisco Marathon at the end of July, my knees and ankles have been a little creaky recently

Imagine you just get out of the airport, you have your trusty Google Maps directions with you…