Wissam Dandan sent me a note on Google + that Google is testing a minor change to the top bar. Let me show you the difference between the test and what we see now..

In my last article, we reviewed my 5 Best Practices for Kicking off a Global Search Program. This article generated a number of questions from people about Tips#1 “Setting Expectations” and Tip #2: “Reporting Structures and Cadence”, so we will drill down into them this… Please visit Search Engine Land for the full article.

Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale. Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes from your brand’s community

Posted by randfish As you may have seen, Linkscape has just updated with a brand new index crawled primarily in early August.

Posted by randfish As you may have seen, Linkscape has just updated with a brand new index crawled primarily in early August. This means there’s new data in the web app, in Open Site Explorer , the Link Intersect too l and the mozBar (note: the new Firefox 6 caused a bunch of issues w/ our toolbar displays, so it will be another week or so before it’s re-compatible with this version). In Linkscape’s previous index , we focused a bit more on crawling large, powerful, important domains more deeply at the expense of some smaller, low mozRank sites on the fringes of the web.

Google recently posted a study that showed 89 percent of paid search clicks were incremental.

Yesterday, we reported on a pretty serious Google Product Search bug. That bug was so serious that searches for products like xBox returned no results…

Web based SEO applications are gaining more fans every day in this debate. They are said to be simpler, easier to use and require almost no learning effort from the user. Accounts can be accessed from any location, and it seems that all you need is an Internet connection and a password

The SEO skill set has evolved (and continues to). While being a great link builder, knowing how to write content for SEO and understanding best practices for optimizing a website are still incredibly important, they are not the only things we as SEO professionals need to understand in order to do our jobs well and produce real results for our clients.

Do you measure the return on investment of your SEO campaigns?