Archive for August, 2011

Tips for Managing High Spend, High Volume PPC Accounts

2011/08/31

Many strategies for managing Pay-per-click or PPC accounts translate across all sizes of PPC accounts. Keeping your ad text fresh, not over using broad match and other tips can be easily implemented across accounts of any size

Tags: ,
Posted in SEO No Comments »

MarketingSherpa 2012 SEO Benchmark Report

2011/08/31

One of the report categories from MarketingSherpa that I’ve been reviewing for a long time, as in 5 or more years, is their coverage of Search Engine Marketing.

Tags: , , , , , , ,
Posted in SEO No Comments »

Critical Thinking for the Discerning SEO [eBook Review]

2011/08/31

It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is intentionally not a “how to” book.

Posted in SEO No Comments »

SEO Wars: Forget Black Hat, White Hat – What Color Is Your Lightsaber?

2011/08/31

SEO is a powerful force that can be wielded to dictate the prominent content placement in search results, potentially driving countless visitors to websites. Those mastering this power represent contrasting strategies that search engines would con…

Tags:
Posted in SEO No Comments »

Google Cursor Skipping When Searching

2011/08/31

There are several reports of new bugs with the Google Search box and the cursor focus issues at Google Web Search Help…

Tags:
Posted in SEO No Comments »

adCenter Bug Fixed But What Should You Expect

2011/08/31

There are reports in the Microsoft Advertising Forum that advertisers can’t login and when they can…

Tags:
Posted in SEO No Comments »

Yelp CEO: 50 Percent Deal Margins Unsustainable

2011/08/31

Following the elimination of daily deals (though not check-in deals) from Facebook’s lineup of products, Yelp followed suit this week by scaling back its daily deals program. Many people incorrectly interpreted the news, presented in a Bloomberg article, as Yelp’s total exit from the… Please visit Search Engine Land for the full article

Tags: ,
Posted in SEO No Comments »