Archive for August, 2011

Google Unleashes Expanded Sitelinks: How You Should Cope

2011/08/17

The search engine results page has evolved dramatically over the last few years, and now includes media items, quick-info widgets, local listings, and a variety of different formats for websites. One feature on Google is known as “sitelinks.” For those unfamiliar with the term, sitelinks are the navigation links nested under the top entry of the search page.

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Robot Access & Indexation Restriction Techniques: Avoiding Conflicts

2011/08/17

Posted by Lindsay As you’ve probably learned, you can’t always rely on search engine spiders to do an effective job when they visit and index your website. Left to their own devices bots can generate duplicate content, perceive important pages as junk, index content that shouldn’t serve as a user entry point, and many other issues. There are a number of tools at our disposal that allow us to make the most of bot activity on a website such as the meta robots tag, robots.txt, x-robots-tag, canonical tag and others.

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SES Live: SEW Labs – The Use of Video in Social Media

2011/08/17

Below is live coverage of the SEW Labs – The Use of Video in Social Media panel from the SES San Francisco 2011 conference. This coverage is provided by Shanon Woodruff at RankSmart

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Mathematician Pierre de Fermat Honored With Google Doodle

2011/08/17

When you scroll over Google’s latest Doodle honoring 17th century mathematician Pierre de Fermat there is a message that states “I have discovered a truly marvelous proof of this theorem, which this doodle is too small to contain.” The statement p…

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SearchCap: The Day In Search, August 17, 2011

2011/08/17

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google & Bing (Still) Handle Underscores & Dashes Differently It’s one of the longest-running SEO questions around, and still something many of us…

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SES Live: Protecting Your Brand Online

2011/08/17

Below is live coverage of the Protecting Your Brand Online panel from the SES San Francisco 2011 conference. This coverage is provided by Shanon Woodruff at RankSmart. Disclaimer: The coverage is brought to you in real time…

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Google Introduces Wiki-Like Map Maker Guides

2011/08/17

Google is continuing to promote Map Maker, an open-source map-making tool.

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Google Celebrates Pierre de Fermat’s 410th Birthday

2011/08/17

Google’s doodles, the re-imaginings of the Google logo, have became a famed part of how the world’s biggest search site operates. Google is continuing to expand its list of tributes today with a celebration of Pierre de Fermat. The Unproven

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Google & Bing (Still) Handle Underscores & Dashes Differently

2011/08/17

It’s one of the longest-running SEO questions around, and still something many of us get asked by clients, readers, conference attendees and so forth: Should we use dashes or underscores in our URLs?

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A B2B Community Manager’s Guide To Identifying True Twitter Friends, Part II

2011/08/17

Community managers aim to establish authority and offer value to a relevant community by way of sharing awesome, complimentary content, solve problems as they arise, and monitor and moderate topical conversations. Deep community managers know these forms of engagement must be tethered to actionable… Please visit Search Engine Land for the full article

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