Google has confirmed that they are indeed testing a form of infinite scroll web search results. I covered the news this morning at the Search Engine Roundtable sharing a screen shot from WebmasterWorld and a video from Waebo of this in action. Here is the video: As you can see, Google replaced the..

For the past 8 years I’ve been a big fan of using content as a marketing vehicle to acquire new customers. In fact, during our agency’s 10 year history, we’ve never had a sales person and have engaged in very little outbound marketing (long before the notion of “inbound marketing” became popular). The growing popularity of content marketing within the SEO world has evolved from white hat SEOs that would proclaim “content is king” to recent declarations that Google’s Panda updates have now validated the need for quality content

Susan Bratton’s keynote kicked off the first day of the SES San Francisco conference, and what followed was a day jam-packed with sessions on SEO, PPC, social media, and more.

Try a search for [women shoes] or [biker shorts] or other keyword phrases and you’d be surprised to see Amazon getting a special listing of product results…

Google is celebrating the life of Pierre de Fermat, born 410 years ago today in 1601 Beaumont-de-Lomagne, France. He lived for 63 years, dying on January 12, 1665 in France

If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and social scene: “The Social Media #ProBook” and “Killer Facebook Ads.” The “Social Media ProBook” (#ProBook), by Eloqua a…

In the context of the current social media boom, e-marketers may be surprised – if not shocked – to learn that the majority of companies are not taking social media communication channels very seriously…or at least not yet. As Econsultancy’s ‘2010 Social Media and Online PR’ report found, 40% of the companies have “experimented with social media but not done much”, while only 26% of the business respondents said their senior managers were eager to adopt social media procedures.

As this column goes live, I’ll be in (hopefully) sunny San Francisco delivering a presentation as part of the Getting Ready for Global Business session at the 2011 SES San Francisco conference. Together with fellow speakers Motoko Hunt, th…

Below is live coverage of the Advanced Link Building, Panda Solutions, SEO Tools, and More…

The Bing Webmaster Tools have become a more important resource for webmasters over the last year, largely thanks to the tool’s absorption of Yahoo’s similar toolkit.