Susan Bratton, co-founder and CEO of Digital Life Media, opened SES San Francisco 2011 this morning with her keynote Conversion Triggers. Packed with tools and real-life persuasion marketing lessons, her presentation included a particularly sexy c…

Not only is it important to make sure your tabs are interactive, but you need to give users reasons to keep going back for more.

Here is a recap of what happened in the search forums today…

How Under Armour optimizes every customer interaction This webcast and guide discuss: Five steps to build an online marketing roadmap How Under Armour engages visitors with customized content Syncing dynamic messages across online channels Download Now Please visit Search Engine Land for the full article.

Google’s recently released local advertisement tool, AdWords Express, experienced a technical issue that made it seem users were having their ad displayed instead of their organic listing on blended search results. Background of Google AdWords E…

Google’s recently released local advertisement tool, AdWords Express, has revealed what may be a deadly flaw: Users who advertise via Express will have their ad displayed instead of their organic listing on blended search results. Background of …

Below is live coverage of the Social Media Solutions on a Budget panel from the SES San Francisco 2011 conference. This coverage is provided by Shanon Woodruff at RankSmart.

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Google is moving public posts from Google+ into its social search functionality. This move signals the beginning of Plus’s graduation and may indicate further integration in the near future.

Over the past few weeks, Google has been testing really large expanded Sitelinks in the search results for some queries for the past few weeks. After much testing, Google finally posted official confirmation that these new large sitelinks are here to stay.