Archive for September, 2011

Political Advertisements Invade Twitter: A Vote for Revenue

2011/09/22

With the cost of the upcoming presidential campaign expected to far exceed $1 billion, yesterday afternoon Twitter decided it was time to throw its hat in the ring – for political advertisements. Although Twitter just began displaying ads last year, revenues have multiplied exponentially and political advertisements could play a major role in continued revenue growth. It is natural for Twitter, which is a continual hub for political conversations and arguments, to attempt to monetize conversations through political advertisements.

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Foursquare Hits 1 Billion Check-Ins

2011/09/22

Foursquare hit the truly impressive 1 billion mark for check-ins this week. The continuous surge in the service’s popularity combines with recent business options to make Foursquare a powerful marketing opportunity.

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Google Really Wants You To Sign Up For Google Plus

2011/09/22

If you go to Google today, Google will be very persistent about you signing up for Google +, the Google Social Network. Yesterday, Google announced Google + is available to all and added some key new features. Most importantly to me…

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Yahoo Bing Transitions In Asian Markets

2011/09/22

Yahoo announced they have made the transition from Yahoo powered search results to Bing powered results in the Asian markets. These markets include Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan…

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Mobile Landing Page Quality Now Affects AdWords Quality Score On Mobile Ads

2011/09/22

Google wants you to get your website optimized for mobile users and they’ve just introduced an incentive for you to do so. Today, after Google’s afternoon webinar  “From Why to How” on mobile optimization, they announc…

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Google Offers A Carrot/Stick For Marketers To Go Mobile

2011/09/22

Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday will be on smartphones and tablets.

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Google +1 Button To Influence AdSense & Display Ads

2011/09/22

Google is now bringing the +1 button to AdSense and display ads within the Google ad network.

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Mark Zuckerberg Now Richer Than Larry Page & Sergey Brin on Forbes 400

2011/09/22

Facebook CEO Mark Zuckerberg rocketed past Google CEO Larry Page and co-founder Sergey Brin on the 2011 installment of the Forbes 400, the 30th installment of Forbes’ annual list of the richest Americans. Here’s a quick rundown of the riches…

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Google +1 Button Coming to Web, Mobile Display Ads

2011/09/22

Google Display Network advertisers will soon see the Google +1 button added to their web and mobile display ads. User photos and recommendations will now appear on the ads themselves; we’ve seen them on search results since earlier this summ…

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Google+: Huddles Renamed; New Mobile Features; Loyal Apps Users Unhappy

2011/09/21

As Google+ moves into open beta and anyone can join the network, a slew of new features are rolling out, with Google and Facebook fighting it out to dominate the social media space. A round-up of the most recent changes: Users no longer…

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