The community reporting system for Google Places, which recently came under fire due to potential abuse, is seeing a significant change: Google will now label businesses as closed only if they have first conducted a review of the reported informat…

Google’s latest project, which company insiders say is dubbed “Propeller,” is a social magazine news app that will target the highly successful Flipboard iPad app. Flipboard, which recently received $50 million in funding and a $200 million valuation, was named the iPad app of the year in 2010. This app reformats the content that is shared on Facebook and Twitter into an interactive digital magazine.

Searchmetrics introduced Searchmetrics Essentials this week, marrying search analytics software with a social media data module. Inside one tool, users can analyze and compare data from their own and competitors’ organic, paid and universal …

In a recent interview with TechCrunch, Facebook Ads Product Director Gokul Rajaram revealed how Facebook is planning to increase advertising revenue in the near future. Facebook, who currently earns most of its approximately $4 billion in annual revenue from advertising, is now running Social Ads on the majority of Facebook page views.  When asked about the future of Facebook advertising, Rajaram said: “Our hope is that almost every ad on Facebook at some point a few years down the road will be a Social Ad or a Sponsored Story.” In the same interview, Rajaram told TechCrunch that Facebook Social Ads cause people to be 68% more likely to remember the ad and increase the likelihood of an individual buying a product by 400% when compared to standard display methods! Sponsored Stories enable advertisers to promote word-of-mouth recommendations and brand interactions that already exist organically in the Facebook News Feed.

It’s been a busy week in the upper echelons of search and social at the enterprise level! Online marketing software and services provider Optify just announced a program for agencies to sell directly to clients. They will offer training, sup…

Google’s logo today resembles a juice label, prominently featuring a pair of oranges and other fruits rich in vitamin C. The Doodle is a tribute to physiologist, biochemist, and professor Albert Szent-Gyorgyi, born on this date 118 years ago…

This week we covered the new Bing home page, the differences are minor…

I needed to lower my Adwords costs. After 3 days of trying, my frustration turned into anger. You only get this far if you can actually listen

Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social.

Since no analytics provider seems to have invented the perfect system to meet every need, we’re seeing an increasing number of advertisers using multiple systems together in order capture a wider set of data for reporting and optimization purposes. This is generally some combination of a… Please visit Search Engine Land for the full article