Archive for September, 2011

SMX Live: Schema.org, Rel=Author & Meta Tagging For 2012

2011/09/14

Below is live coverage of the Schema.org, Rel=Author & Meta Tagging For 2012 panel from the SMX East 2011 conference. Disclaimer: The coverage is brought to you in real time..

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Google+ Sharing On Maps A Template For Other Products

2011/09/14

Before Google+ launched several months ago Eric Schmidt repeatedly told people that Google’s social strategy would involve adding a “social layer” to other Google products. When G+ appeared as a full-blown Facebook competitor and destination many people forgot about the… Please visit Search Engine Land for the full article

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Google Testing New Celebrity Endorsement Advertising Program

2011/09/14

Google users may soon see celebrity endorsements included as annotations under paid search results as part of new advertising program that the company has just started testing. Google’s Christian Oestlien revealed the test this afternoon as part of a session on Google+ and the Google +1… Please visit Search Engine Land for the full article.

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Twitter Debuts Analytics Platform, Expands Promoted Tweets Distribution

2011/09/14

Two announcements yesterday from Twitter offer benefits for users and advertisers as much as promise for Twitter investors. Promoted Tweets are now appearing in the feeds of those who don’t follow the advertising brand and Twitter ..

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Google Shihui Deal Search Launches In China

2011/09/14

Google is launching a deal search service known as Google Shihui (shihui means “timely benefit”).

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Facebook Adds “Subscribe” Button, Other News Feed Options

2011/09/14

On the heels of its announcement about Smart Lists, Facebook is giving users more options for sharing and managing their content, including letting individuals share public content with people who “subscribe” to their feeds rather than “friend” them. The most important…

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SMX Live: Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture

2011/09/14

Below is live coverage of the Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture panel from the SMX East 2011 conference. Disclaimer: The coverage is brought to you in real time…

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Does a Groupon Deal Impact Yelp Ratings?

2011/09/14

Recently, a study was conducted to determine if a Groupon offer correlates with lower Yelp ratings. The study, which was conducted by three computer scientists who attend Harvard University and Boston University, analyzed an extensive dataset to provide insight into the daily deal business. The researchers studied over 16,000 deals in 20 cities and collected data at ten-minute intervals while the each deal was active.

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Why Isn’t My Site Ranking? Don’t Blame Google Because Your Baby is Ugly

2011/09/14

Scottish bazillionaire Brian Souter made headlines this week when he pointedly accused Google of censoring him because his site dropped in the SERPs. Said Sir Brian, “It’s not Google’s place to decide which sites we can see …

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5 Simple Steps To Stop Wasting Budget With Poor Retargeting

2011/09/14

Is this really another article about retargeting? Absolutely, but with very good reason – whilst marketers think retargeting (or remarketing) is an obvious and established practice, many are still failing to get it anywhere near right, and are actually harming their campaigns by doing it badly. A..

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