Archive for January, 2012

Is Screening the Answer to Censorship Internationally?

2012/01/18

Censorship is not a new topic; it has been around in many forms for a long, long time and it looks like it is not going anywhere any time soon. Now it seems more than ever before in the (relatively) short history of the internet has there been so much concern for censorship. With Google Follow SEJ on Twitter @sejournal

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Google’s Call to Action: Tell Congress to Vote NO on #SOPA

2012/01/18

To call attention to two bills that would result in massive web censorship and hurt American businesses, Google today has carried through on its promise to protest the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) by blacking out its log…

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Google Fires Rogue Contractors for Vandalizing Competitor’s Database

2012/01/18

In the past week, Google has profited from the sale of illegal and fraudulent Olympic tickets, launched a the new Search Plus feature that resulted in EPIC filing a complaint against them, admitted to using a competitor’s database in an unethical manner, and is now the object of an expanded FTC investigation. As if these Follow SEJ on Twitter @sejournal

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How To Build A “Navy Seal 6 Team” Of Search Marketers

2012/01/18

In the last nine months, I have seen a hiring blitz as Adobe moved its search program in house. Seventeen search marketers were hired and each has turned out to be extremely capable.

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Google Slows Web Crawlers To Help Blackouts Sites

2012/01/18

As you know, there are many sites going black to protest SOPA and PIPA.

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AdWords Gets More Granular With New Mobile Targeting Options

2012/01/18

Say you’re marketing an Android app via AdWords targeted to mobile devices, but your product only works on Honeycomb and newer versions of the OS — still, you keep getting folks with older versions showing up on your landing page, and likely getting frustrated. That’s exactly the… Please visit Search Engine Land for the full article

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Optimizing The Business Of Your B2B Search Program

2012/01/18

With 2012 stretched out before us, it’s a perfect time for B2B marketers to make sure that the year ahead is poised for success.

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Yahoo’s Co-Founder, Jerry Yang, Resigns

2012/01/18

Yesterday, I was shocked to learn that Yahoo’s co-founder, Jerry Yang has resigned from Yahoo effective immediately. Yang told the Yahoo board: My time at Yahoo…

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5 Local-Mobile Recommendations for the Pay Per Call Comeback

2012/01/18

With increasing mobile adoption among consumers and advertisers alike, advertisers and publishers have a renewed opportunity to leverage pay per call and ensure a sound local mobile strategy for attracting and retaining targeted mobile customers.

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Understanding Keywords In Search Retargeting

2012/01/18

Now that everyone’s done making their predictions for 2012 (more flying inflatable sharks is mine), it’s time to get back to business. Over the past 18 months, the display industry has seen the dawning of the golden age of search retargeting. The question went from “What is search retargeting?” to…

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