Archive for February, 2012

Video Recap of Weekly Search Buzz :: February 24, 2012

2012/02/24

Busy week in search this week and to end the week, we celebrate the one year anniversary of the Google Panda update. 87% of those impacted have yet to fully recover from Panda but search quality seems better overall…

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How The Era Of ‘Big-Data’ Is Changing The Practice Of Online Marketing

2012/02/24

In the early days of ‘Mad Men’ marketing, half of all Marketing spend was famously wasted – the Marketer just didn’t know which half. Many a Marketer’s sleepless night was spent wondering what levers of their Marketing spend to push forward and which to dial back.

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Your Road Map to Social Media Success

2012/02/24

Whether you are new to social media or have been creating campaigns for years, listen up. There is always room for improvement in social strategy development, especially since we work in an industry that is ever changing.

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Google, Bing, Twitter & YouTube: Latest Comings & Goings

2012/02/24

Google will reportedly promote one of its own executives to CEO of Motorola. Meanwhile, Google has hired a veteran lobbyist and lost a pair of ad execs to Twiter. And Bing is for leaving.

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Infographic: The Google Panda Update, One Year Later

2012/02/24

One year ago, Google launched its “Panda Update” designed to filter low quality or “thin” content from its top search results.

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Google Chrome Announces Inclusion of Do Not Track Button in Future Releases

2012/02/24

When the Federal Trade Commission suggested a do-not-track button approximately two years ago, the idea was initially resisted by most large technology companies. These companies, which included major search engines and software producers, earn a substantial portion of their revenues from online advertising and tracking

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Google Panda Now A Year Old But Only 13% Fully Recovered

2012/02/24

Today is the one year anniversary of when Google released one of the most talked about algorithm updates ever – the Google Panda update. Here is the history of the update thus far: Past Panda Updates: Panda 3.2 on about January 15thPanda 3.1 on November 18th Panda 2.5..

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In Chomp Apple Gains A Social Search Engine For Apps

2012/02/24

Reported first by TechCrunch last night, Apple has paid a reported (but unconfirmed) $50 million for Chomp and its roughly 20 employees. Chomp offers both iOS and Android apps and a desktop site and is dedicated to solving the problem of app discovery. Chomp can either be described as a search…

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Concert Rich Snippets: List Your Ticket Sale Site Under Band Web Sites

2012/02/24

Google announced they are now showing concert rich snippets on band web sites so that you can see upcoming concerts and even book them on ticket sales web sites. The results will show you upcoming concert tour dates in your area right on the results page under the band’s web site. Here is a..

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Privacy Prompts Public Concern from Web Sites to White House

2012/02/24

March 1st is next week, when Google combines privacy policies together, supporting a ‘better’ user experience.  The notion of privacy has been a recent, ongoing conversation, first discussed in detail by the online marketing world, then slowly making its way around the nation’s households, even the White House. The New York Times reports of a Follow SEJ on Twitter @sejournal

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