Is Pinterest just a toy, or a legitimate source of targeted traffic? One early adopter shares his experience with Pinterest marketing, how it converts in comparison to channels like Facebook and YouTube, and some dos and don’ts for marketers.

When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware.

The History of Content Marketing From the dawn of time people with things to sell have been using stories to attract, engage, and retain customers ala # optimize . The infographic above from the Content Marketing Institute takes us all the way through the evolution of content marketing and provides some meaningful insight into what companies have done in the past to generate results. You might learn a thing a two, plus it’s a great read.

Facebook’s ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the researcher predicts Google will overtake Facebook in display ad sales by 2013.

Posted by Slingshot SEO This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. When I hear the word, “cookies,” I generally think of warm, gooey homemade chocolate chip cookies.

Less than a week after a Federal Trade Commission report condemned the lack of privacy policies and disclosures from mobile application providers, Google, Apple, and Microsoft have agreed to improve privacy protections for their customers.

Facebook’s premium ads are getting a facelift.

Scroogle, the search engine that scrapped Google’s search results for almost a decade, has finally been shut down by its owner, Daniel Brandt.

We are now one day away from the one-year anniversary of the Google Panda update and there are still many many webmasters who have not been able to rescue their sites from the Panda quality factors…