Archive for February, 2012

4 Ways to Kill Your PPC Health

2012/02/14

An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and they need to work together.

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Google Wallet is Easy to Hack and Exploit

2012/02/14

Google Wallet, which initially launched in September of 2011, has decided to temporarily suspend its provisioning of prepaid cards as a result of two newly discovered security vulnerabilities.

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How to Make PPC Count Without Conversion Tracking

2012/02/14

Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn’t a performance problem – just a tracking problem. Here’s what to do

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Valentine’s Day 2012 Searches: Gifts.com, Yelp Win Big [Infographic]

2012/02/14

In anticipation of Valentine’s Day, Gifts.com appeared in the top five search results for 60 percent of non-geographic “gifts” keywords during January; RedEnvelope.com placed a distant second, with a 37 percent share of search, Conductor reports.

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Want To Speak @ SMX London? Here’s How

2012/02/14

The agenda is live, and we’re now accepting submissions to speak at SMX London on May 15-16, 2012.

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Valentine’s Day 2012 Google Doodle Animates Tony Bennett’s ‘Cold, Cold Heart’

2012/02/14

Google’s 2012 Valentine’s Day Doodle is an animated love story, set to Tony Bennett’s “Cold, Cold Heart”. The video is embedded on the homepage, with a hand-sketched effect Google logo. Also, Google has a fun Easter Egg for you this Valentine’

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Google Wallet Disables Prepaid Cards Until Security Flaw Fixed

2012/02/14

The company said it has temporarily disabled the use of prepaid cards on its retail platform as it looks to remedy a security flaw which could allow an attacker to steal the PIN number on Google Wallet systems. Google says a fix is coming soon

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Daily Search Forum Recap: February 13, 2012

2012/02/14

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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SearchCap: The Day In Search, February 13, 2012

2012/02/13

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’ By now, you may have already put Super Bowl XLVI in the history books.

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