Archive for February, 2012

Wikipedia Appears on Page 1 of Google for 99% of Searches [Study]

2012/02/13

Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content outranks actual websites

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Google Kippah

2012/02/13

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Google+: The Ultimate You-Sourced Search Engine

2012/02/13

Posted by Erica McGillivray Google+ has crept into SERPs near you. From getting hyper-personalized results popping up everywhere to recommending people to follow or showing you results you've +1'd or posts you've made, Google+ isn't giving you the choice to ignore it. (Unless you use Bing, Yahoo!, or another search service entirely.) Sure, there are ways to depersonalize it ; but who has the time for another click, unless you're really getting results you aren't happy with or being an SEO super-sleuth.

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The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals

2012/02/13

If you’re an SEO who’s still fumbling with the latest version of Google Analytics (version 5), fumble no more.  Here is a quick overview of 3 features you should know to help make your job easier.  These tips will also help you keep demonstrating the importance of your laborious SEO efforts and make you look Follow SEJ on Twitter @sejournal

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Search Engine Land’s SMX West Conference in Two Weeks!

2012/02/13

Only two weeks until Search Marketing Expo – SMX West returns to San Jose, February 28 – March 1. Here is what’s in store: Exceptional Content: Sixty sessions for marketers of every skill level.

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Check Your Competitors Rich Snippets Quickly With This Bookmarklet

2012/02/13

AJ Kohn posted a new quick tool he put together to allow people to quickly test a page’s rich snippets markup. The tool is very basic, it is a bookmarklet that takes you to the Google Rich Snippets testing tool but automatically fills in the URL of the page you are on..

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Unicode URLs May Have Issues In Bing

2012/02/13

A Bing Webmaster Help thread has some users reporting issues on how Bing handles unicode URLs within Bing Webmaster Center and the robots.txt handling…

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Will Socially Awkward Sites Suffer In Google In The Long Run?

2012/02/13

A WebmasterWorld thread asks a question probably on the mind of many site owners today. The question asked, “Is my site doomed because I won’t go social..

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Googleplex Project X: Google’s New Secret Hardware Testing Lab

2012/02/13

Reportedly, Google is in the process of completing over $120 million worth of renovations and projects for its Mountain View headquarters. The latest project, which includes building a “secret lab” to test new hardware and devices, is being headed up by Google co-founder Sergey Brin and has been named “Project X.” According to news reports, Follow SEJ on Twitter @sejournal

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7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’

2012/02/13

By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile era. (It was supposed to feature my Green Bay Packers, but that’s another story.) This was Mobile Super Bowl I: a record TV audience.

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