Archive for February, 2012

Pinterest: Covert Affiliate Link Scheme Exposed

2012/02/08

Although nearly every start-up and fledgling company battles to find new ways to monetize its users, Pinterest appears to have been secretly capitalizing on its customer base through the use of affiliate links. The two year-old social network site, which allows users to “pin” photos, recipes, and products to a “virtual pin-board,” has quickly grown Follow SEJ on Twitter @sejournal

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5 ‘Moneyball’ Tips for Search Marketers from Billy Beane

2012/02/08

Oakland A’s General Manager Billy Beane talked baseball, metrics, and people calling him crazy, with an audience of search marketers and corporate executives in a keynote yesterday at Covario’s InflectionPoint 2012 conference in California.

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The Neuroscience Of Search & Conversion

2012/02/08

The one thing all of your search traffic brings with it is a human brain. It’s easy to think that our search visitors aren’t coming with any brain at all. How can they possibly decide against what we have to offer?

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Google AdWords Click To Call Phone Fraud?

2012/02/08

A WebmasterWorld thread has an advertiser of Google AdWords claiming his click to call campaign is receiving invalid or fraudulent calls. He said all of a sudden he is receiving an unusual spike in call activities all with no chance on converting those calls..

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Interesting Quotes From Google’s Search Lead, Amit Singhal

2012/02/08

Amit Singhal is the man who is responsible for Google web search.

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Using blekko’s SEO Data to Evaluate Web Directories

2012/02/08

Posted by davidzimm This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

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Put Your Business in its Place or Your Marketing Campaign Will

2012/02/08

Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-awaited jump to start your own online business. Your Follow SEJ on Twitter @sejournal

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2 Non-Obvious PPC Split Tests

2012/02/08

Simple PPC split testing can provide market insights that allow you to connect deeply and powerfully with your prospects. All that’s required is a willingness to think, wonder, and ask. Here are two questions to jump-start your own deep curiosity.

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How to Take Advantage of Apple’s Rise to Mobile Market Dominance

2012/02/08

Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google.

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