Over the weekend there was coverage of a seemingly new feature on Yahoo search: mobile-app search. However that actually launched in the US in the middle of last year. The recent coverage was triggered by the launch of the app-search capability in the UK, which is new.

I am a big believer that the term “link building” should be abolished and forever re-branded as “relationship building.” Successfully creating and managing relationships is what will get you links, not sending out mass impersonal emails asking for links. Think of link building as networking – people are more likely to link to people they Follow SEJ on Twitter @sejournal

The Lantern Festival was celebrated on Google’s homepages in Taiwan and Hong Kong today.

We’ve asked when will Google roll the Panda algorithm more seamlessly into their algorithms – where Google does not have to manually press a button to run the Panda algorithm…

Anyone involved in online marketing has an innate sense that mobile is a big deal. We’re never more than an arm’s length from our phones, and we have a curious tendency to do everything on them. I once sat in front of a dark, Netflix-enabled flat-screen, watching Netflix on my iPhone….

The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.

I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different that traditional SEO.

I’ve recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer’s game has changed… And getting that Google+ account is critical. But just having an account will not help you. You must optimize it to get the best results from Search Plus Your World

Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately.

When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.