Archive for March, 2012

Daily Search Forum Recap: March 21, 2012

2012/03/21

Here is a recap of what happened in the search forums today…

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Logic, Meet Google – Crawling to De-index

2012/03/21

Posted by Dr. Pete Since the Panda update, more and more people are trying to control their Google index and prune out low-quality pages. I’m a firm believer in aggressively managing your own index, but it’s not always easy, and I’m seeing a couple of common mistakes pop up

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The 3-3-3 Online Marketing Investment Model

2012/03/21

A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw their entire budget at SEO, leaving no room for PPC.

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New Ad Status Info Added To AdWords

2012/03/21

Google is providing AdWords users with a new way to figure out whether their ads are approved, or not, and why.

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Skimlinks Launches New API Suite to Simplify Content Monetization

2012/03/21

Skimlinks, a leading content monetization platform, attracted substantial media last month related to Pinterest’s use of their product. Now, the innovative affiliate company has launched a new API suite that will enable startups to quickly monetize websites

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Quality Is A Google Ranking Factor But What Is It?

2012/03/21

There is a deep discussion going on at WebmasterWorld on how Google defines quality and if quality is a ranking factor. (1) There is no doubt in my mind that “quality” is a ranking factor in Google. What quality is exactly isn’t always easy to define..

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Search Marketing and Social Media in Regulated Industries

2012/03/21

Here are a few examples of ways companies in heavily regulated industries such as health and pharma can use digital, search, and social media marketing techniques right now, while staying within the “compliance envelope”.

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On-Page SEO Factors: Which Ones Have the Most Impact on Rankings?

2012/03/21

Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priority. Speaking of on-page and off-page SEO (many SEO’s also consider keyword research a separate aspect), I’d Follow SEJ on Twitter @sejournal

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Your Search Traffic Might Be Labeled As Referrer Traffic: Google HTTP Referer Change

2012/03/21

Monday night Google posted an update on the Google Webmaster blog named Upcoming changes in Googleâs HTTP Referrer…

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Weekly Webinars and Upcoming Events 3/21/12

2012/03/21

One thing I’ve learned from this industry is that change can always be expected. To stay on top of current trends, ideas and marketig tactics try catching a webinar every few weeks

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