Archive for March, 2012

Google Account Activity Offers Monthly Reports of Your Google Usage

2012/03/29

Users who sign up to Google’s new Account Activity tool will get monthly reports on the number of emails sent and received to their Gmail accounts, the number of searches they conduct, and even the most frequent queries they have submitted.

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Google Account Activity Feature: Cool Analytics or Creepy Data Collection Exposed?

2012/03/29

Yesterday, Google launched a new Account Activity feature that provides Google users access to certain reports detailing their usage of Google’s various services. The new service, which will only be available to users who opt in, will provide detailed metrics related to the following: Number of times a user sign-ins Statistics related to Internet browser Follow SEJ on Twitter @sejournal

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Practical Tips to Make Your Blog More Useful & Interactive

2012/03/29

It’s amazing how a meme can turn into a stream of content when it resonates well with a community. Recently I was sent a set of interview questions and one of the questions asked about building blog community. I took my response to that one question and turned it into a blog post, “ How to Increase Business Blog Readership, Traffic & Community ” that was well received.

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Some Basics on Social Media Security [Infographic]

2012/03/29

Veracode released an infographic with what I think is some downright serious information (imagine that with my slight Texas accent). Social media has become an addiction in my opinion. People are checking Facebook and Twitter more than they check email now-a-days.

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Keyword Expansion Resources & Strategies For Retailers

2012/03/29

Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries. The challenge retailers face is how to engineer a broader..

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Google: Want More Organic Traffic? Buy Search Ads

2012/03/29

My title is a bit extreme in summarizing the research study Google published named Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. In short…

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Understanding The Limits Of Attribution

2012/03/29

While there is much discussion about attribution and its benefits, marketers seldom discuss what it can’t do. Unfortunately, this creates a perception with many marketers that attribution will solve all their multimedia problems and that their media mix problems will go away. While I believe that…

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Live Blogging Is Stealing From Speakers

2012/03/29

A Search Engine Land Column is a good piece of content, but if you skip it and go to the comments, the discussion, you will see a really interesting debate going on about live blogging conference sessions…

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How to Maintain a Good Relationship with Your SEO and Web Marketing Company

2012/03/29

Side note, I am talking about reputable SEO & Web marketing companies and consultants in this post. Do your homework

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