You pay good money getting visitors to your website.

AdWords’ biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can’t work as well for you as search.

Pinterest, the popular image-based social network with approximately 13 million users, has recently captured the attention of some unwanted users – cybercriminals. Unfortunately, according to Trend Micro, scammers have descended on the popular network and are promising Pinterest users free gift cards and merchandise in exchange for re-pinning an image and completing an online “survey.” Follow SEJ on Twitter @sejournal

Working in the marketing department for any sized organization takes organization, dedication, innovation, and standardization.   BIA/Kelsey estimates  that digital marketing spending among small and midsize companies will reach $16.6 billion annually by 2015. As online marketing budgets grow there is more room for testing and implementing search and social media tools that will help streamline processes and monitor results

Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in guest post prospecting for the health space – what worked, what didn’t, and some helpful tips.

Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log out of your Facebook account you could be greeted with a full Bing home page, complete with a large photo and a search box

Yahoo’s woes continue after it confirmed it will lose the head of its labs unit, Prabhakar Raghavan, to Google. Raghaven’s research interests focused on search technologies, with particular interests in text, web mining, and algorithm design

In a letter to the FTC, U.S. senator Charles Schumer expressed concerns that privacy rights may be infringed as contact names, telephone numbers and email addresses are acquired from Android smartphone devices without user permission

Kaspar Szymanski, a Googler responsible for Webmaster Communication and spam prevention, said in a Google+ post that “correlation does not imply causation.” Something many have said before, but heck…

Google has announced that by default, it will begin encrypting search beyond Google.com in the coming weeks. Since the reason Google uses secure search is primarily to enable its “Search Plus Your World” personalized results, this means SPYW is likely to expand beyond the US. It also…