Google made a significant event out of Leap Day 2012 by releasing a new version of Google Analytics featuring Data Sampling.

Throughout the years I’ve been reviewing several broken link checking tools like Xenu (desktop), LinkAider (paid), Link Checker (free but quite limited) and others. While we seem to have a few alternatives to identify broken links in our pages, all of them are quite limited: No good reports (While I do love spreadsheets for many Follow SEJ on Twitter @sejournal

What does it take to go viral? This recent video from Salesforce.com covers what it takes for your content to spread as well as the formula for success.  The video also includes a checklist marketers can use to increase their likelihood of going viral.

Decision makers understand the ROI of paid search, so why don’t we think of measuring SEO in the same way? Once you’ve defined your business goals, SEO goals, and KPIs, this process will provide more measurable results – and a bigger budget.

Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search marketers. Neilsen reports the number of smartphone subscribers accessing the Internet on their phones has grown 45 percent since 2010 with the majority of 18… Please visit Search Engine Land for the full article

When it comes to managing search marketing campaigns for retailers, customizing support and services is as influential as managing the performance of campaign assets.

Googler Jonathan Simon is hosting a Google+ Webmaster Hangout today, March 1st…

The SES New York 2012 early bird discount expires TODAY. Don’t miss out on the chance to see keynote speaker Avinash Kaushik of Google, 70+ sessions covering search, social, and display, plus numerous networking opportunities – all at a discount!

Posted by ericpratum This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc

Your goal shouldn’t be limited to simply increasing traffic and improving the rankings of your website with SEO. Rather, it should be to attract and retain more consumers. Here’s how to analyze the areas of a site where you can improve conversions