Last week, the Bing Webmaster blog published a post about how Bing handles rel=”next” and rel=”prev” attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of…

Facebook Ads CPC, CPM and Cost per Fan have all increased over the past year, even as engagement has slumped. Changes in Facebook ad display formats, competition, and how advertisers use Facebook may all contribute to the increased costs.

We (the people of online marketing) are in a good position.  We’re online each day; so, it may be hard to notice that more businesses are ‘joining’ us.  Additionally, online is our turf; businesses need our help for better integration and begetting exposure.  Cheers for us! As our industry becomes more popular and championed by Follow SEJ on Twitter @sejournal

On Tuesday, we covered a huge spike in reports about webmasters noticing their sites being drastically downgraded in Google. We asked if this was the Over optimization penalty or something else

I admit that I am more than just a tech geek. I actually enjoy watching the TV show “This Old House.” I started watching it way back when Bob Vila was the host (does anyone else remember Bob Vila?).

Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last year, according to the latest IAB Internet Advertising Revenue Report, prepared by PwC U.S.

Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing managers and C-level executives I run across really aren’t sure how good their AdWords account is. That’s certainly to be expected because, in general, the people expected to evaluate the performance aren’t really experienced in PPC enough Follow SEJ on Twitter @sejournal

With Facebook allegedly targeting May 17th for the highly anticipated initial public offering (IPO), there has been widespread speculation regarding the social networking company’s valuation and initial stock price. Although it is difficult to predict the opening price or what the valuation will be, a careful investigation of past valuations, secondary markets, and the recent Follow SEJ on Twitter @sejournal

SEO isn’t exactly the most understood medium in online marketing. For one thing, people aren’t too sure what SEOs do exactly. Then there is talk about how SEO is converging with social media, content marketing, usability, and more

If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look no further than the good old ad image. Here are tools, tips, and strategies to create winning Facebook ad images