Archive for April, 2012

Facebook Topples Google as Most Visited Site in Brazil

2012/04/18

Facebook became the most visited site in Brazil over the weekend. The social network took 11 percent of all internet traffic, just slightly greater than Google Brasil, as the two fight for market share in the booming South American country.

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SearchCap: The Day In Search, April 18, 2012

2012/04/18

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 Products That Might Be On Yahoo’s Chopping Block Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new..

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8 Products That Might Be On Yahoo’s Chopping Block

2012/04/18

Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during the analysts’ call when he said the company will be “shutting down or transitioning roughly 50 properties that don’t contribute… Please visit Search Engine Land for the full article.

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Google Places Bug Limits Search Results To 10

2012/04/18

Google Places has an unusual bug, where they are only showing up to ten results for a local search query without the option to go to page 2 for an additional 10 results.

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Why Big Brands Get All the Breaks

2012/04/18

Posted by Dr. Pete If you live outside of the ivory walls of the Fortune 500, it can sometimes seem like Google gives big brands all the breaks. This isn’t just sour grapes – some examples are very public

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Major Changes That Took Place Under The Panda Banner in The Month of February

2012/04/18

The greatest and most influential update, which Google has been able to bring about uptil now, is the Panda Update. This update right after its arrival ensured that Google is and will remain the King of search engines in the coming future.

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PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

2012/04/18

Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2.

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IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011

2012/04/18

Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion’s share of online advertising…

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7% Of Searches Are Misspelled: Google AdWords To Change Match Type Settings

2012/04/18

Google announced that in about 30 days from now, the way they handle AdWords match types for exact and phrase based matching will change…

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Four Things You Need To Know About Search Retargeting

2012/04/18

In two very short years, search retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test. In short, search retargeting finds those individuals who have searched for a term that matters to… Please visit Search Engine Land for the full article.

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