Archive for April, 2012

SearchCap: The Day In Search, April 17, 2012

2012/04/17

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus…

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Marissa Mayer Nominated to Walmart Board of Directors

2012/04/17

Google Vice President Marissa Mayer has been nominated to join Walmart’s board of directors. Walmart hopes to tap into her experience with mobile, technology, and consumers.

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Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent

2012/04/17

A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus estimates. Total revenue was $1.22 billion, up 1 percent year-over-year (YoY). Net earnings were $286 million, representing 28 percent YoY growth

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Daily Search Forum Recap: April 17, 2012

2012/04/17

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Gmail Down for an Hour, Now Restored

2012/04/17

Google’s Gmail users experienced a Gfail today.

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New adCenter Metric Launched: Share of Voice

2012/04/17

adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by providing information about how often they are earning impressions; for example, when the ad is placed on the first page in the auction.

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4 Ways to Get SEO Clients Past Their Content Marketing Writer’s Block

2012/04/17

The number one content marketing problem plaguing many of my clients (and I’m sure other SEO professionals can commiserate) is that they say they don’t know what to write. They are constantly struggling to come up with topics for their blog which means content isn’t getting produced on a regular basis.

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Google-Oracle $1 Billion Android Patent Trial Begins

2012/04/17

The trial between Google and Oracle over the use Java software within the Android operating system began in California yesterday with the selection of the jury. It is likely Oracle will seek around $1 billion in damages from Google.

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Social Search: Dead On Arrival? Or On Life Support?

2012/04/17

It’s the uber-powerful search marketing signal…  and marketers sabotaging it even before it’s had a chance to find a toe-hold. I’m talking about ‘Social Search’, the rising trend of social media-driven local search signals and the callous, narrow-minded and (in…

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Google Rethinking Webmaster Tools Internal Links Report?

2012/04/17

Susan Moskwa, Google’s Webmaster Trends Analyst, is fishing around for webmaster feedback on the internal links report within Google Webmaster Tools…

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