On the Single Grain blog, we’ve talked a lot about the power of Google Analytics in general terms with the following posts: Google Analytics for Startups Comprehensive Guide to the New Google Analytics What to Do with Your Google Analytics Data But today, I want to take a look at a more specific application Follow SEJ on Twitter @sejournal

Posted by Aran Smithson This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc

My favorite Google AdSense engineer is talking again in the Google AdSense Help forum. First he said that invalid traffic earnings were never really earned and now he goes on to explain why it is a waste of Google’s time to investigate appeals towards invalid clicks issues..

Prior to 2009, Google AdWords prohibited advertisers from bidding on trademark protected phrases and keywords. Due to the implementation of an advanced algorithm allegedly capable of detecting the advertisers’ intent, Google AdWords changed the policy in 2009 and began allowing advertisers to intentionally bid on these protected keywords and phrases. Due to AdWords selling sponsored Follow SEJ on Twitter @sejournal

Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation of your account can turn something good into something great and give your account a needed kick-start

While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call

There are many Google searchers noticing something really weird about the Google search results – they are centered/middle aligned. This is happening to all sorts of users from novice computer users to really advanced and skilled computer users…

Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers – Amazon and eBay – have added Pinterest buttons to product pages. Expect more online retailers to add the Pinterest button to product pages.

As expected, Yahoo cut employees and restructured, and AllThingsD has the CEO’s memo which discusses how the restructuring will look. Yahoo is breaking themselves into three main groups…