Archive for April, 2012

Microsoft Buys AOL Patents for $1 Billion

2012/04/09

AOL is selling more than 800 patents to Microsoft for $1.056 billion in cash.

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SearchCap: The Day In Search, April 9, 2012

2012/04/09

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider The Ends To Justify The Means In PPC “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine,… Please visit Search Engine Land for the full article

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Google’s Easter Day Easter Egg

2012/04/09

Yesterday, I was flooded with comments on my post from 2010 named No Easter Logo At Google Again. Yes, people are upset there is no logo for Easter on Google.com yesterday…

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6 Funny Google Project Glass Parody Videos

2012/04/09

Google last week unveiled Google Project Glass, its futuristic augmented reality headset. While Google talked up the benefits, some took to YouTube with parodies that showed the potential for harm – especially if Microsoft were making the glasses.

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25 Ways to Decrease Your Rankings

2012/04/09

Sure, any old chump can follow SEO best practices and achieve the high SERPs rankings that lead to sustained business growth and profits.  But do you have what it takes to trash years of hard work by flagrantly abusing Google’s policies? Here’s what you need to do: Tip #1 – Cloak your site If you Follow SEJ on Twitter @sejournal

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The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]

2012/04/09

A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and reveals that 68 percent plan to increase their use of search engine optimization in the coming year.

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Google Easter April 2012 Search Update?

2012/04/09

A WebmasterWorld thread has dozens of posts from SEOs and webmasters claiming Google has made a significant update to the search results over the Easter weekend…

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Consider The Ends To Justify The Means In PPC

2012/04/09

“En toute chose il faut considérer la fin.” (In everything one must consider the end) –    Jean de La Fontaine, 1668 It seems that every initial conversation with a prospect, or a new client, seems to start out as follows: Me: “What are your business goals?” Client: “I want more…

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How The Bing Toolbar May Accidentally Submit Private Pages & Ads

2012/04/09

Microsoft has confirmed that they do discover and index URLs that they find through users surfing the Internet with the Bing Toolbar installed. This can be a concern for those who know certain URLs are only accessible if the individual knows about it and navigates to the URL with the Bing Toolbar… Please visit Search Engine Land for the full article

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