Archive for April, 2012

Google Sending More Warnings About “Artificial” Or “Unnatural” Links

2012/04/02

Have you recently gotten a warning from Google about having “artificial” or “unnatural” links pointing at your site? Google says this isn’t a fresh crackdown on link networks but rather a change to issue more warning about this type of penalty

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Senator Al Franken Claims Free Market Incapable of Regulating Facebook and Google

2012/04/02

U.S. Democratic Senator Al Franken, who is the chairman of the Senate subcommittee on Privacy, Technology, and the Law, recently accused Google and Facebook of blatantly disregarding users’ privacy

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PPC Ads: When ‘Free’ Still Feels Risky

2012/04/02

We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample will automatically win the prospect’s desire to engage in the service is a mistake. The proof is in the CTR

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Digital Convergence: Marketing & Public Relations #PRSADIConf

2012/04/02

Since 2004 or so when I started this blog, I’ve been promoting the convergence of SEO and public relations, especially through press release optimization . Shortly after, that focus has shifted to emphasize the intersection of search, social and content.

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Show Keyword Position Using Filters And Advanced Segments

2012/04/02

Posted by Bryan Casson This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

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Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers

2012/04/02

Facebook is testing out a new design and set of features in the self-service ads creation tool. Campaigns will include both precise and broad category targeting.

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The Tracking Tool That Monitors Your Guest Blogging Campaign Effectiveness

2012/04/01

Trying to keep track of backlinks is one of the most miserable elements of being a guest blogger. Relying on the blog owner not to remove, edit or cancel backlinks in posts and bylines, you often have recourse if something goes wrong. This is not due to any malicious intentions by the blog owner, but Follow SEJ on Twitter @sejournal

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Social Video Marketing: A New Competitive Advantage

2012/04/01

What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or is there more to it

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My Lazy April Fools Day Recap – 2012

2012/04/01

Sorry, crazy day for me today but to see the April Fool’s Day pranks in the search industry, mostly by Google, check Techmeme.

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