Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business.

TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a “scent trail” of keywords, terminology, and imagery.

Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these direct answers directly on Google’s search result pages.

Google Webmaster Tools has a new look that augments the new functionality Webmaster Tools received last month. The changes include a new look to the dashboard, redesigned menus and a style that more tightly integrates with other Google properties.

Posted by Tom Critchlow So here's the truth – I used to suck at project management.

Kara Swisher at AllThingsD is reporting that embattled Yahoo CEO Scott Thompson is going to step down for “personal reasons.” Swisher has one or more “moles” inside the company and consistently gets inside information — which generally turns out to be correct…. Please visit Search Engine Land for the full article.

For Mother’s Day, we also interviewed another mom on YouTube: Mindy McKnight. She runs the Cute Girl Hairstyles channel which is so popular that the lead hairstylist for Hunger Games movie reached out to her to do a Hunger Games style on her channel.

I wanted to wish all the mothers out there a very happy Mother’s Day! To celebrate the special day, the search industry has put together tons and tons of logos.

Google has a special animated logo on their home pages worldwide to celebrate Mother’s Day. Below is both the animated and static version of the Mother’s Day logo.

For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty’s Kitchen which is so well optimized that YouTube asked her to create a video to share her recipe for using meta data on YouTube