Archive for May, 2012

Google Announced 50+ Search Updates, Which Are Penguin Related?

2012/05/07

Google released their now monthly update on the changes they made to Google search over the past month. It is really great that Google does this and this time they shared 53 changes in April. But let’s try to see which items in this list are Penguin related

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How to Use Customer Personalities to Write Effective SEO Content

2012/05/07

In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas: Persona = motivation (what the visitor needs, why they are on your site) Personality = temperament (how they navigate, what they need to see or read to find

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Is Your Optimization Meaningful or Mechanical?

2012/05/07

While I’ve been to Belgium the past week for the fine Fusion Marketing Experience , I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling

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How We Are Ohio Used YouTube to Drive Viewership & Sway Voters

2012/05/07

In addition to having a greater impact on the presidential race and crucial senate races, YouTube is also impacting state-level ballot initiatives. Learn how one YouTube channel was able to cost-effectively reach and persuade a broader audience.

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SEO Should Be Called Integrated Digital Marketing

2012/05/07

Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a good modern SEO, you have to be able to play in everyone’s pond, and align your SEO with social, video, paid search, analytics, and other channels.

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SEO Implications of Google’s Third Party Commenting System

2012/05/07

Whether or not Google’s commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be enough to encourage many webmasters to consider switching to this system from whatever they currently use.

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Million Short Search Engine Serves Up Nothing But Obscure Results

2012/05/07

Ever wanted to find really random sites or articles, but when you search in Google all you get are results from the most popular websites? Meet Million Short, a new search engine that lets you purge up to 1 million of the web’s most prominent sites.

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Creative Link Building for Ecommerce Sites

2012/05/06

Posted by Stephanie Chang Some of the greatest challenges my previous ecommerce clients have faced have revolved around developing a cohesive and long-term content/ link building strategy.

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Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy

2012/05/06

Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis.

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Google News Adds Realtime Coverage, Google+ Discussion in U.S.

2012/05/06

Three new features are coming to Google News in the U.S. Google is increasing the size of images on its main page, adding a new Realtime Coverage page, and adding Google+ discussions about news stories, the company announced.

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